Ridgeline Analytics was formed in 2018 by Matthew Lee, a marketing and sales operations leader with over 20 years experience in the internet and digital marketing space. Matt has delivered digital marketing and marketing operations solutions for companies such as HP, Sony, Siemens, Becton Dickinson, Thermo Fisher Scientific, DirecTV, and many more.
Matthew learned programming and web development at SDSU, and upon graduating with a BA in Graphic Design he applied his passion for all things digital as a full stack web developer to a variety of biotech, startup and software companies in the San Diego region.
After more than 10 years of programming in C#, SQL, Javascript and PHP, Matt began his journey into Digital Marketing and Analytics by joining BusinessOnline, a premier B2B digital agency in 2010. For over 10 years, Matt grew agency revenues and client success for both BusinessOnline and Motionstrand, a life science-focused digital agency.
In 2020, Matt made the transition to client-side, and joined the growing biotechnology industry where he enables digital business for a fast-growing CRO in the oncology space
In addition to select consulting and client work, Matt is a regular guest lecturer at SDSU’s school of business. Matt also advises small agencies and service businesses on sales, marketing, and revenue operations. Matt been featured in publications such as MM&M.
In his free time, Matt enjoys skiing, climbing, mountaineering and surfing with his two sons.
